Work Experience
Experience
2022 - Present
Manager, Social Media
Ranker
Los Angeles, CA
I currently manage a team of social content creators who oversee a social media network of 70M followers - which includes pop culture brands such as Weird History, Total Nerd, and Graveyard Shift - across Facebook, Instagram, Pinterest, and TikTok.
My team creates and distributes 150+ unique posts weekly, driving 400k+ in traffic weekly - a 48% increase since I took over the team. I also lead short-form video initiative, where we ideate and produce 5-7 videos weekly. This has led to a view count of 4M+ per month across Instagram, Facebook, and TikTok - which amounts to a 21% increase under my leadership.
I previously managed a team of eight content creators who, in addition to producing social media content, also produced a range of editorial content in the entertainment space.
2022 - Present
Founder
Maximizing Self
I write a blog that addresses ways people can maximize their health and well-being through technology.
Los Angeles, CA
2019 - 2022
Social Media Editor
Ranker
Los Angeles, CA
I designed engaging social media posts for the Total Nerd vertical that reached 72M+ million in web traffic to Ranker over two years, which was 16% higher than the second-highest equivalent team member. I also pitched and edited over 120+ articles that generated 9 million in lifetime traffic.
2016 - 2018
Account Coordinator
Christie & Co
Santa Barbara, CA
I managed PR accounts for clients in the organic foods and sustainability space. I managed $150k in annual campaign budgets and wrote copy for press releases, blog posts, newsletters, and social media posts.
Education
2012 - 2016
Bachelor of Arts in Film and Media Studies
Minor in Professional Writing
UC Santa Barbara
Santa Barbara, CA
My degree helped me gain a comprehensive understanding of the ways media impacts human behavior. My academic journey equipped me with the knowledge and skills to craft compelling multimedia content with razor-sharp storytelling that appeals to a wide audience.
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I also served as a staff writer and later Arts & Entertainment Editor for the school's newspaper - The Bottom Line. I also worked as a video editor for the school's Education Abroad Program, and I was Editor-in-Chief at Focus Media Journal - the school's student-run academic journal.
Professional Skillset
Social Media Management
Content Creation
Audience Engagement
Generative AI
Organic Growth
Leadership
Data Analysis
Journalism
Languages
English (native)
Spanish (proficient)